From the Editor

The fashion industry embraces an ever-evolving array of new looks, styles, and trends influenced by the need to look for more commerce-related balance, establishing an equilibrium between technology and human interactions in consumers buying decisions. Consumer behaviour has undergone a significant evolution, due to various factors such as technology, an uncertain future and changing lifestyles. In this edition, we explore the glitch and chaos of digital raving as well as new and innovative ways in which young people are expressing themselves online. A return to a more refined glamour, quiet luxury and a pared-down take on sensuality with a renewed interest in seduction and in the freedom and openness to display the body with a certain fetish passion. The importance of rest, sleeping cycle and self-care to create balance within our hectic lives is forcing consumers to be more mindful, taking action on what is best for the body, mind and soul. Introspection, spirituality, and a visionary journey towards a collective consciousness is awakening the senses as part of our process of evolution. Sub-zero fashion is back but with key elements that are a combination of a pro-snowboarder but with all the sartorial prowess of a pro-street-styler ready to combat the cold. For 26.1 we explore the new parameters of a more modern aesthetic driven by the need for personalisation, sustainability, awareness, and higher consciousness.